Cloud and Marketing Run Parallel!n Here’s how?

As the advent of cloud data centers run by Google, Amazon, and Rackspace have transformed the digital landscape, the digital picture of the future has become apparent, portraying the major role of cloud in online digital marketing. According to Lew Tucker, the VP of Cisco Systems states that the digital landscape is more a system of the transaction but has now turned into a system of engagement. Basically, it is a shift from a system of record to a system of interaction.

A New Frontier

Moreover, Forbes, Cisco, etc., forecast that cloud tends to become a storehouse for the content with over third of digital data stored and processed by cloud. Xath Cruz of Cloud Times says in concerned with storage that the storage consumption for data will grow from 464 gigabytes to 3.3 terabytes. As every household does not have devices to store a large amount of data, most of them will host data in the cloud. This sudden rise in data consumption describes the primary role of cloud computing in storage. Most companies have now experienced the benefits of cloud computing over traditional methods of storage. Cloud computing offers enhanced support and stability as compared to traditional methods of digital storage, which can fail at any point in time. This results in a great ease of access along with peace of mind for businesses and customers.

Ease of Access

In concerned with the marketing side, Xath Cruz writes that a person watching TV and chatting with friends used to be out of reach of digital marketers until cloud has come to view. Now, the increasing outreach of cloud has enabled the same person to access data through mobiles and TV anytime. The convenience that cloud gives has rendered marketers to discuss their products and services to people throughout the globe. Even customers can follow-up on links according to their data through an online cloud data center. This helps companies scale by interacting with customers internationally.

The Clear Benefits

The base of cloud computing is the internet.  From running applications or programs from software downloaded on a  server to access applications through the internet, the cloud has really changed the way of work.

Cloud has become part of our daily lives. From updating your Facebook status to checking bank balance on phone, you are using the cloud to solve the purpose. Experts say that the time is near when SMBs and MNCs will use the cloud to solve their business challenges faced by small businesses.

Some of the important benefits the cloud has to offer are:

Flexibility

Businesses with fluctuating bandwidth demands can use cloud computing to gain flexibility. You can scale up or down your cloud capacity as per your requirements.

Disaster recovery

SMBs are twice as likely as larger companies implement cloud-based backup and recovery solutions to eliminate any upfront investment in expensive hardware and roll up third-party expertise as part of the deal.

 Automatic software updates

What makes cloud computing better than traditional technologies is the presence of servers off-premise and out of sight.

Capital-expenditure Free

 You don’t need to invest in hardware. You pay for what you use through a subscription-based model.

Increased collaboration

Your operations ultimately become faster when your teams can access, edit, and share documents anytime, from anywhere.

Final words:

As everything revolves around cloud, businesses are likely to rely on it in the future for their business operations. Moreover, marketers across the world use the cloud to capitalize on their marketing campaigns and develop their brands’ proposition while leveraging Online Digital Marketing.

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